It is always exciting to see how advertisements evolved through the years. Compare these advertisements in 1960’s from the then popular magazine, Rasavahini with the today’s advertisements. Very few advertisers could afford color advertisements those days. Black & white advertisements were also well designed with the available technology and the designs of the era. Some advertisements are done as comics (picture stories), the attraction of the time. In some of the advertisements, though the product is a foreign one with an English name, only the Sinhala name is given in the advertisement. But today, it is difficult to market a product if the English name is not displayed. Creativity is a relative thing. It depends on the era one is in. All the images were given to me by my friend Wasantha Samarakkody.
Look at this Austin Countryman car.
Bata advertisement in color.
A Bush radio from Walker’s Sons Ltd.
Cow & Gate milk products
This is from Ceylon Petrolium Corperation
Good old Disprin
Dunlop Tires in the 60’s
The scent of Goya