Startup and Change the World is a very good guide for young social entrepreneurs who are looking forward to start social enterprises. The book guides you how to understand the social entrepreneurism and how it helps changing the world for disadvantaged communities. It outlines the future trends of the world and what the needs of the world are. It helps you understand what areas you should work on and how to customize those areas according to your passions. It has a chapter for young innovators who take to social enterprises while getting involved in a viable career.
The book also lines up the work of some experienced social entrepreneurs who have been able to do big changes in certain regions of the world. You can learn a lot about how practical their approaches and how they have been able to solve the problems for the targeted disadvantaged communities.
The book guides you to start a new social enterprise. It helps you finding out ideas that would work and how to plan and find finances for the enterprise. The book provides ample information about finding funds as that is a very important area. The book also helps you how to write a concept paper and develop it to a project plan step by step in a very simple way.
There is a full chapter in Fund Attraction and it tells you what to do and what not to do in attracting funds because fundraising is a tricky area. You might get millions of dollars from a donor who wants the ownership of the project in return. You might not understand his/her ulterior motives till things get messed up.
Book also tells you how to recruit your team as that is one very important area. You will pay dearly for recruiting the wrong people to your project. It is like marrying the wrong kind of person. You might divorce the partner but he/she will take a big part of resources from you and still mess up your life from a distance too.
The chapter on Social Communication tells you how to communicate with donors, media, stake holders, etc. Communication is extremely important as the stakeholders of your project need to be updated timely. In the meantime your opponents can also communicate with your stakeholders and destroy your venture as it is an easy affair with the easy and cheap communication modes available in this Digital Age.
The final chapter You Are Your Network tells you how to network people properly for your venture. It gives examples of highly networked ventures such as the Grameen Bank, Linux Group and Wikipedia.
The book consists of descriptions of two pages about the two authors at the end. Both the authors are thoroughly knowledgeable in the subject matter and they have a wealth of experience in related work.